GEN Sho-ten is exhibiting at LIFE&DESIGN Sauna Fair vol. 4 of the Tokyo International Gift Show, Japan’s largest international trade fair for gifts and household goods, being held from September 6 to 8, 2023.

Under the theme of “Design Expands the Way to Enjoy Sauna,” we propose the sauna habit of enjoying designed towels just as you enjoy T-shirts.
Collaboration design with PITECAN THROPUS, a lifestyle brand that loves sauna, SAUNA JUNKIES, a brand that works on the theme of fusion of PUNK and sauna, and KOSUKE FUJISAWA, an art director who specializes in collage art, will be Exhibit.

Sauna Hat Towel, with its five cover functions as they are, will add color to the sauna room space and sauna time by changing its design. Please enjoy the towels that change their expression depending on the way they are covered.

In the exhibition hall, several samples of OEM designs that have been custom-ordered by various businesses are on display.

We look forward to meeting with many businesses, including bath facilities, brands, and sports teams, as we strengthen our production of OEM and custom-made sauna hat towels in the future.
Sauna Hat Towel is registered as a utility model, pending overseas design registration, and trademark registration.